If you have ever attended a business conference or taken a business class you’ve most likely heard about an elevator pitch. The elevator pitch is a discription of what you do or what your business is in a short amount of time (in case an important influencer in your life gets on an elevator with you and asks you what you do). Not only is it important in a business setting, but to me, it is an important tool to have in your arsenal when people ask you about yourself. I bring this to your attention because I have found that I don’t have an elevator pitch about myself and it is an uncomfortable spot to be in. I want to change it.
For more than 30 years if someone asked me what I did, I would say that I am the married mother of three children, two boys and one girl. I would tell them where we lived and what my children were into. I would tell them about my husband’s occupation. I am not apologizing for it: that was who I was. Then, I went into the restaurant business, but if you asked me who I was, I would rattle off the family stuff first then the business side of me (now I see how telling that was as to my commitment to the restaurant world). I still saw myself in the wife and mother role first.
But when I left my marriage, that all changed. My answer to, “Who are you and what do you do,” became garbled. I didn’t know what to say. I still think of myself as a wife and mother. That is who I am to my core. But, I have been fired from the wife role. And, to say that I am a mother is hardly who I am to the world any longer. So, who am I?
So now what? Well, it is time to come up with a new elevator pitch and it might be time for you to do the same. Because, no matter what your marital status or age, you are something and I want you to know who you are as well. If you can define it for yourself, then maybe you can define it for others. And, that one statement about who you are is very powerful. It not only lets others know about you, but it can give you a sense of confidence to be able to rattle off a strong statement about who you are.
I found myself stumbling through an introduction last week that got me started on this bandwagon: I was on a plane with a friend and the young man next to me asked me what I do. My friend replied, “she’s an author.” I immediately said, “No I am not an author.” I told the young man that I write a blog, which I felt was much more realistic. I was embarrassed but guess what, shame on me for not having an answer ready in my head.
Add to our changing lives, our age. I am 63. Some of my friends are retired. Some are not. I have friends who have worked inside the home all their lives and their roles are now changing as well.
Women 50+, whether single or married, are all at a real crossroads in their lives. I know I am. And, it is as important for you to know your elevator pitch about yourself as it is for others to hear it. Here’s what I want you to do: create your own elevator speech. Start writing down words that you think fit who you are right now, not who you used to be. If that’s hard for you, don’t give up. Keep trying to come up with words or phrases that describe who you are. Don’t worry, it will come to you, maybe not right away, but you will figure it out. Just jot them down for as long as it takes you: a day, a week or a month. Remember, your elevator pitch can be a living description of you: it doesn’t have to stay as is.
I would show you mine if I had one but I don’t, so I am doing the exercise along with you and will publish it when I feel like I have a description of myself and what I do and who I am.
I promise you, when you have your own personal elevator pitch you will be able to, not only tell others who you are, you will better know who you are as well. It sounds like I am joking, I know, but knowing who you are is important. If you love it and love who you are, great. If you aren’t happy with what your description says about you, guess what, you can change it! But, you can’t know what kinds of changes you want to make until you know what it is about your life that makes you unhappy.
So, please please please tell me your elevator pitch about who and what you are. You will be taking a giant step toward being the woman you want to be.
